National Evaluation Series (NES) Business Studies Practice Test

Disable ads (and more) with a membership for a one time $4.99 payment

Prepare for the NES Business Studies Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Boost your exam readiness now!

Practice this question and more.


What is a characteristic impact of a push promotional strategy on product distribution?

  1. Encourages direct-to-consumer sales methods

  2. Increases brand loyalty among consumers

  3. Focuses on persuading distributors to carry and prominently feature the product

  4. Promotes heavy discounting of products in stores

The correct answer is: Focuses on persuading distributors to carry and prominently feature the product

A push promotional strategy is designed to persuade distributors, wholesalers, or retailers to carry a product and promote it to consumers. This approach is focused primarily on "pushing" the product through the distribution channels, ensuring that it is available and showcased effectively at retail locations. The goal is to make it easier for consumers to find and purchase the product, relying on distributors to highlight the product’s features, advantages, and overall benefits. In this context, encouraging distributors to carry and prominently feature the product is a characteristic impact of a push strategy. By motivating intermediaries to actively sell and promote the product, businesses aim to enhance its visibility and attractiveness to end consumers. This can lead to increased sales volumes as the product is more likely to be seen and purchased when prominently displayed. While other consequences of promotional strategies may occur, such as encouraging direct-to-consumer sales (which might occur with pull strategies), fostering brand loyalty, or even promoting discounting, they are not the primary focus of a push strategy. Instead, the emphasis is placed on establishing strong relationships with distribution partners to ensure that the product is effectively pushed through the channels to reach consumers.